For Nov 7

• Make updates based on feedback
• Start trying to make interactive, bring questions
• Bring initial Mobile wireframes

October 29 Office Hours

I will be available in Hayes Hall room 130, 6:00-6:30pm, and 8:00-8:30pm on Monday 29th. Let me know if you would like to meet prior please.  
 

For October 24

Thanks for participating in the field trip. I hope it was interesting.

For next week please:

• POST YOUR IDENTITY STRATEGY (if you haven't already)
• Each group should post a response about something you learned at the field trip that relates to this class or your project
• Also - bring your updated wireframes WITH content.

I will be speaking with each group individually.

Phil

For October 17

Don't forget the field trip: 6:15pm, 1111 Polaris Parkway

Post Identity Strategy
We know identity is an issue with this business. I want you to outline your proposed identity strategy. Be sure to include your strategy (what and why) around:

• Business Name
• Web site tagline
• Logo
• URL/domain name
• Email
• Facebook name
• Twitter handler
• YouTube, Linkedin, any other

Update wire frames to include ALL content

Web 101 (Things to Know)

How the Web Works

• HTML
• Scripting Languages (Java Script)
• Browsers
• CSS

 Designing a Page

• Colors - RGB
• Graphic Formats - Compression
• JPEG
• GIF
• PNG
• Image Resolution 72,
• Page Resolution
• Font Use/Choices

Oct 10

6:00 - 6:20 Social Media Strategy
6:20 - 7:00 Web Authoring 101
7:00 - 7:15 break
7:15 - Paper Prototype Testing

For Oct 10

Post Social Media Strategy

• How and (more importantly) why should Four Paws utilize Social Media sites as part of their site strategy?
• What should they expect to do (with the social media sites) to be successful?

Bring Wireframes

• Rough, informational wire frames. You can introduce color, branding ideas to test and gather class feedback.
• You should have enough wireframes to test this scenario:
  A woman finds a couple bugs, she thinks are bed bugs. She's distraught. Four Paws came up in first page of results. She uses the site to (1) validate it's bed bugs, (2) understand what's the process of detecting them with the dog (3) understand the price of detecting AND the price of removing, (4) contacting Four Paws to schedule an appointment.
• We will test them in class.

Themes from Progress

About their site:

• Identity is getting in the way
  
• They can do a  better job organizing the site
• Lack of connection with site and services
• Less text
• Pricing should be spelled out, but flexible
  
• Don't focus on the dog/Marley
• Name and URL long
• Need for Testimonials
  
• Angies List - Worth Taking risk
• Educate on the Process
  

 Differentiators

• Women & Care about the Privacy, Caring
  
•  Individualized Service

Social Media
Pros:

• Modern/Relevance 
• Exposure
• Business to Business
  

Cons:

• Discretion

Facebook over Twitter

Oct 17 Field Trip Info

1111 Polaris Parkway, 43240
Front Entrance
6:15



Carpool

Vanessa - could come to campus (Hannah, Jenna, 1 more)

Ian- on campus (Jake, Jenny, Lauren people)

Catalina
Eve

October 3

October 17 Field Trip
Did everyone post their progress documentation?
Research Themes - What did we learn from each other?

Quick discussions

• What should you design first? Order?
• Tagline importance?

Reading Response Activity -

• Each group will take on 1 of the 7 topics below
• You will use real web examples to "teach" the topic (3 minutes)
• You will discuss how you will apply this to your project (2 minutes)
• 30 minutes prep, 5 minutes each 

TOPICS:

1. Home Page Balance of Content, Identity & Navigation and Timeliness
2. Adaptive Design & Selective Display
3. Consistency, Contrast, Color & Contrast with Typography
4. Page Length, Page Headers & Footers, Vertical Stratification
5. Design Grids, Good and Poor Management of Hierarchy of Contrast
6. Aliased type, Anti-aliased type, Legible typefaces, Screen Based Type Faces
7. CSS