User Research
- Each group, conduct 4-5 interviews, contextual interviews or survey
- Purpose: How do people that may fit this persona use the web, make decisions - what would change their behavior, what sites do they like, what are their pet peeves
- We will do some form of Participatory Research in class
Competitor Analysis
- Each group will find a unique site to analyze (check with other groups)
- Purpose: How are competitors addressing this? What are differentiators? What are users
expecting? What are they doing well, what are they not? - See 10 Heuristics as a benchmark (will discuss in class)
expecting? What are they doing well, what are they not?
Personas
- Each group will develop a primary and a secondary persona
- Personas need to be believable, based on their observations/data, and different from each other
- They should have a photo, quote, bullets of attributes, and small narrative
- http://uxmag.com/articles/personas-the-foundation-of-a-great-user-experience
You will post summary of all on your own team blog. You will present these to to the client on September 26.
For Next Week post a Research Plan on your team blog.
For Next Week post a Research Plan on your team blog.
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