Wednesday, August 29, 2012

Notes from Client

Four Paws
http://www.fourpawsk9pestdetection.com
made by go daddy

Started in 2011

Marley - detection- feeds
5-10 feet range

Grow colonies
Bed bugs eat blood, they feed and hide
Female bed bug, impregnated once, lay tons of eggs

Bed bugs doesn't depend on old buildings


60/40 find them


Doesn't damage a house

Bed bugs considered a neusance not a hazzard

US: Epidemnic, maybe Pandemic - can be an abuse because of the bites in old-folks homes

Will come right away - work the dog 6 hours


Competition

  • Rose pest solutions - 2 in this area, 1 or 2 in michigan
  • Bed Bed Inspector - BBI - will underbid - single dog
  • Buckeye Bedbug Dog- single dog

Places

  • No hotels - but you want them - code enforcement 
  • Call centers
  • A couple places to a monthly service
How often - This week 1 everyday, but peaks and valleys


Expanding more than 1 dog, maybe bring some one on

Dog costs, 11k, NESDECA certified, $250

What makes us better - Counseling, Warm, Independent, Women Owned, Discrete, Continued Service, Taking the Extra Time

Detection - Dogs, flashlight, Dry-ice,Verify

Service all of Ohio - some in Kentucky

Residential & Commercial

$175 Dog a house, about an hour
If they find it could be $100's to $1000's

Packtight - to stay clean

Put in a bag, don't squish it

Connection with:
http://www.varmentguard.com exterminates, cross reference
Go in before and after, proactive reactive

IPM = Integrated Pest Management -

Why? Passion - ah ha moment, teaching

Education opportunity

Audience

  • People are extremely anxious
  • %90 Females
  • Would like worried Parents
  • Mostly through referrals

Bed Bug TV

Have Podcast with Shawn Ireland

Dont discriminate on income

Have QR code

Have an office? No - keep costs down

how do people engage you? I would like to head on top
Facebook and Linked

Clients utilize TV

Yelp? - Worry about the damage
Angie's List? - Worry about the damage

Not sure if I'm not allowed

Colors - Logos - Brand identity - invested

Email me, text me, leave a voicemail

Use google docs and calendar

Open to referrals

Glen Neidham

From Client:
  • Testimonials? capture
  • Site metrics? go back.

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