Project Charter

Business Goals
Number one choice for bed bug detection; Top of Google list
Reach a wider audience
Make money

Web site Goals
Grab attention, deliver information
Consider other other services
Easy to navigate to answer questions

Users Tasks- Things they want to accomplish
Basic Information - Contact Info
Services
What is the cost? Why would people pay this much? What's the value? How available?
Scheduling an Appointment

Differentiators/Opportunities
Prevent folks from going to many places; cost comparisons

Audience/Behavior
Residents
All ages - over 18-75
Women - Mothers - People with resposibility
Some Men
Go once compare and then come back
Business
Off campus Landlords
Office Managers
Potentially Hotels
Call Centers
Airports