Wednesday, October 3, 2012

Themes from Progress

About their site:
  • Identity is getting in the way
  • They can do a  better job organizing the site
  • Lack of connection with site and services
  • Less text
  • Pricing should be spelled out, but flexible
  • Don't focus on the dog/Marley
  • Name and URL long
  • Need for Testimonials
  • Angies List - Worth Taking risk
  • Educate on the Process

 Differentiators
  • Women & Care about the Privacy, Caring
  •  Individualized Service



Social Media
Pros:
  • Modern/Relevance 
  • Exposure
  • Business to Business
Cons:
  • Discretion
Facebook over Twitter


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